New Age

At that cosmetic companies do spend an enormous amount, so it's advertising. The five-minute television advertising can do cosmetic companies millions of dollars and many cosmetic companies offer not only advertising on television, but in all more or read magazines. And it's paying off, as the period from 1994 to 2001, cosmetic sales grew by almost 10 billion dollars, and continue to grow despite the economic crisis in the U.S..

Whereas previously the main target of cosmetic ads were ladies aged 18-30 years, but now the most profitable category of customers - men and women 35-45 years of age. This is due to the fact that this is the age many people decide to sharp turn in life - change jobs, get married, get divorced and find new partners. That's when the need arises to look younger, healthier and more energetic. Even the economic crisis of the cosmetic industry is not a hindrance, because the middle-aged people who lost their jobs and forced stud thresholds in the intrigues of the new, also want to look young and efficient. For them, the shops are arranged rows of jars with inscriptions inviting Anti-age, Wrinkle-cure, New Age, Skin Firming, etc. True, if you look closely, you can distinguish a small catch - most often in the abstract to such means reads "skin will look younger," "the wrinkles will seem less", "you reach a youthful looking skin (young-looking)». That is, the skin may not be younger, but you feel that there are fewer wrinkles. These reservations are required manufacturers of cosmetics because officially no slowing down aging and wrinkle removal cosmetics do not have to.